Rainer HerzogFeb 10, 20223 min readThe impact of digital technology on the “Share-of-Voice” market model in the pharmaceutical industryThe digitisation of healthcare will have a far larger and more sweeping effect on existing pharma business models: it will deprive the estab
Rainer HerzogSep 22, 20211 min readLearnings from the recent digital health efforts in Germany (and from the effects of Covid)After more than a decade of inertia, the German government has launched 2 major initiatives to push the adoption and implementation of...